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Newsletter | Spring 2010 • Volume 18 • Issue 1

This issue: Communication Styles and Delivery Methods

Dear Readers,

The Insight Communication Group has developed a Communication Profile that helps identify four different communication styles. Although there are many tools available in the industry, this assessment simplifies the classifications and characteristics to help you not only identify your style, but also to identify someone else's style and adapt!

Pat Smith-Pierce explores the indicators of some communication problems and a few ways to fix them.

Our guest columnist, Bob Widlansky, Vice President of Product Management at CCC Information Services, relates how he was able to improve his communication techniques from a nervous introvert to a confident public speaker with coaching from Pat.

Finally, we look at two training delivery methods: Instructor-led training vs. e-learning, the pros and cons of each, and perceived importance of each.

Sincerely,

Dennis Hamilton
Editor

Do I Need Help?

Many of us are not aware when our communication styles are inhibiting interaction. We always wonder what's wrong with the other guy. How come he doesn't understand what I want? Why is she so dense?

Several years ago Pat Smith-Pierce was interviewed by Carol Kleiman, noted columnist for the Chicago Tribune, who wrote articles on the workplace. Pat had devised a short list of questions that were indicative of potential problems. Here are those questions:

  1. Do people frequently come back to you to clarify something you've said?
  2. Do you notice listeners begin to "glaze over" as you talk to them?
  3. Do you always have to have the final word on whatever is being discussed?
  4. Do you give into others no matter how you feel?

Kleiman concluded: If you've answered yes to two or more of these questions, you might want to consider working on your communication style.

What's My Style? And How Do I Use It?

Patricia Smith-Pierce
CEO and Founder
The Insight Communication Group

One of the areas which we are most often asked to work on with clients is how a person comes across to others.

Sometimes the complaint circles around someone being too brusque. Other times, the person leaves such long voice mail messages that he or she needs to use 2 or 3 messages to get all of their thoughts in. (The same can be true of way-long e-mail messages as well.) One time a client wanted to explain why he was canceling his next session with me. He took three voice messages to tell me. As a person who prefers the bottom line, I would have appreciated having him simply tell me he had to cancel with perhaps one additional sentence. I didn’t need all the detail his communication style likes to provide.

Yet again, the person may be a very nice person but irritates his or her co-workers by talking for long periods of time about what’s happening with family, friends, etc. Or the person always feels the need to "one-up" every one with stories that are better, funnier, sadder, etc., than anyone else’s.

In each case, the “offender” is simply communicating with everyone else in his or her own communication style. After all, that’s what the person is comfortable with so that’s what they use. In fact, we ALL do that.

One of the first steps in working with the person is to have him or her take our Communication Profile to determine which of four styles he or she uses. Sometimes a person uses just one style while others have what we call a Primary Style and a Secondary Style. Yet other people can be an even mix of all four styles!

Often determining the person’s communication style is very illuminating in pointing out to him or her why some other people find them difficult to get along with.

A second important element of the process is explaining to the person the primary characteristics of all four styles. These characteristics provide tools to help the person adapt, when appropriate, to others whose style differs from theirs.

So our friend who is too brusque could take the time to explain things more fully or to give the perception of being interested in someone else’s family, depending on the style of the other person.

Our friend who likes to one-up everyone with better, funnier, more relevant stories might try “biting his tongue” to let the other person be the star this time.

Each person likes to be communicated with in a comfortable/familiar manner. Knowing your own style and understanding the other styles can go a long way in making you more successful.

A Success Story: "Worst to First"

Robert Widlansky
Vice President, Product Management
CCC Information Services

Fifteen years ago I was the absolute worst public speaker in the class of new consultants at Bain and Company’s Chicago office. I nervously read through the bullet points on my slides as quickly as possible. I avoided audience eye contact as best I could. I gestured nervously, distracting the audience at random intervals. I mumbled. I droned endlessly about obscure and boring details in a monotone voice. You name it. I did it. I inadvertently did everything I could to render my verbal communications completely ineffective.

Luckily, Bain gave me the opportunity to work intensively on my communications style and content with Pat Smith-Pierce. After three months of practice presentations, videos and role-play, I had become the best public speaker in my class.

Since that time I have used Pat extensively with my own teams at CCC and elsewhere. She has led group sessions on communications styles and opportunities with my team. She has also led intensive 1:1 training with specific members of my team. She has dramatically helped my teams to understand that delivery counts and communications styles differ across generations and experience levels.

Instructor Led Training vs. E-Learning

Dennis Hamilton
Consultant
The Insight Communication Group

Technology is evolving faster than changing late night talk show hosts, and communication across great distances is becoming almost instantaneous. Companies today are taking advantage of the latest and greatest to distribute information nationally and internationally to employees. E-learning training is becoming more popular in an effort to reach the most employees in the shortest amount of time.

However, noted author Louis L'Amour stated in one of his books that wisdom is beyond knowledge as knowledge is beyond information. Rephrased, just because there is information does not mean there is knowledge, and in the training arena, distribution of information does not necessarily equate to training.

Even if the concepts are simple, the skills to accomplish a task may be difficult and require lengthy practice, and an instructor may be required. The basic concepts of golf are simple: use a club to hit a ball into a hole using the fewest strokes possible. To do this well, though, you may want to get some face-to-face instruction and practice a bit.

When training employees, one must take into consideration the delivery method and make a sound decision on whether an instructor should be used or would e-learning suffice? There is a place for both and each has advantages and disadvantages.

Below are listed some Pros and Cons of each method. These are obviously not all inclusive.

E-LEARNING

Pros

Cons

Less expensive to reproduce, distribute

More development time (estimates range from 80-240 hours or more for each hour of class time)

Good for compliance training, updating information, or simple concepts for new learners

Difficult when material is complex, especially for new learners

Distribute a lot of information to many people over a large area

Can't answer questions

No instructor needed, no travel expenses involved

Hardware may not be available or compatible in all locations.

Course can be taken at learner's convenience

No interaction with other learners

 

Not appropriate in situations that require hands-on practice

 

System must exist to verify course has been taken

 

INSTRUCTOR-LED TRAINING

Pros

Cons

Concepts can be explained

Classes must be scheduled, rooms and equipment must be reserved

Questions can be answered

May be travel expenses involved

Opportunity for interaction, ideas can exchanged

Consistency might be sacrificed depending on instructors, different audiences

Instructor can adapt immediately to audience needs

Different skill level of instructors may be an issue

Development time is shorter (can range from 10-40 hours of development time to one hour of class time)

Can be more time consuming

One other thing that you may want to consider when choosing a delivery method: How important is the topic? From the viewpoint of the audience, if an organization decides to take the time to get an instructor and schedule classes, that may be perceived as being more serious than completing a CD at your leisure.

 

 
In this issue

Do I Need Help?

What's My Style? And How Do I Use It?

A Success Story: "Worst to First"

Instructor Led Training vs. E-Learning

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Past Issues

Holiday 2009 Newsletter

Fall 2009 Newsletter

Summer 2009 Newsletter

Spring 2009 Newsletter

December 2008 Announcement

If you'd like to request a previous newsletter, please contact us.

  The Insight Communication Group
1425 W. Schaumburg Rd #311
Schaumburg, IL 60194
(847) 895-6527
(847) 895-6576 FAX
office@ticgltd.com
www.theinsightcommunicationgroup.com
  Editor
Dennis Hamilton

CEO and Founder
Patricia Smith-Pierce